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You
are good at what you do. The set of leadership and management
skills that you have developed over the years has gained you
a position of authority and respect in your organization.
But, does your primary skill set include the ability to make
confident, powerful, effective presentations that will inspire
influential customers and critical decision makers to trust
you and/or your organization with major contracts and projects?
You see, as an executive, you are now more than a planner,
more than a manager; you must also now assume a public relations
and presentations role in representing your organization in
a variety of situations. Our outstanding training workshop,
The Executive Presenter, was designed with people like you
in mind.
How
to overcome your fear of public speaking
Q:
My business is such that I'm required to make presentations,
either one-on-one or to small groups. I usually have someone
else do these presentations for me, but as my business grows,
it's getting more difficult to find someone who has the time.
Plus, by now, I should be doing my own presentations, but
I still haven't gotten over my fears or nervousness. Am I
in the wrong business, or is there some way to learn how to
do what seems to come naturally to everyone else?
A:
In reality, terrific presentations don't come naturally to
most people. There has even been a published report that claims
more people say they're afraid of public speaking than say
they're afraid of death. But I promise you, after nearly 25
years of training people to make presentations and giving
hundreds of presentations to groups large and small, I haven't
known one person to die from speaking in front of a group.
In fact, it can be lots of fun, and it's a vital part of building
many types of businesses, including yours.
The
three factors that make or break a presentation are content,
structure and presentation style. The best way to conquer
your trepidation is to polish up on all three.
Start
by writing a complete script or detailed outline of the content
of your talk, making sure to create a benefit-oriented presentation
that contains valuable information. Consider what your audience
is hoping to gain from your talk, and center your message
on how your prospects will benefit from accepting your proposal.
The structure of your presentation should flow logically from
beginning to end, without digressions or omissions. Try to
anticipate the questions you'll receive, and structure your
script to allow for audience interaction.Next, memorize and
rehearse your presentation.
The
best way to polish your presentation style and eliminate any
bad habits is to use a video camera to tape your rehearsals,
then watch the tapes critically, looking for signs of nervousness
or stiffness. For example, grinning, grimacing and repeating
a single word or gesture, such as shifting from one foot to
the other or saying "um" over and over again; speaking
excessively slowly or quietly; speaking in a monotone voice;
or staring at the floor all convey nervousness to your audience.Once
you spot your problem areas, practice your talk until you're
comfortable that you've overcome them. Watching the videotape
of your newly polished presentation style should give you
the confidence to begin making presentations on your own.
Kim
T. Gordon

"Presentations
- Leave Your Audience with a Lasting Impression"
Presentations
Skills Quote:
Keep your fears to yourself, but share your inspiration with
others.
Rosalynn Carter
Suggested
Reading:
Knockout Presentations: How to Deliver Your
Message with Power, Punch, and Pizzazz
by Diane Diresta
Presenting to Win: The Art of Telling Your Story
by Jerry Weissman
101 Ways to Captivate a Business Audience
by Sue Gaulke
The Presentation of Self in Everyday Life
by ERVING GOFFMAN
Effective Presentation Skills : A Practical
Guide for Better Speaking
by Steve Mandel
Presentations Plus: David Peoples' Proven Techniques,
Revised Edition
by David A. Peoples
The 45 Second Presentation That Will Change
Your Life
by Don Failla, Joe Hardwick
Presentations in Everyday Life: Strategies for
Effective Speaking
by John A. Daly, Isa N. Engleberg
The Craft of Scientific Presentations: Critical
Steps to Succeed and Critical Errors to Avoid
by Michael Alley
Making Presentations (Essential Managers)
by Tim Hindle
Scientific Papers and Presentations
by Martha Davis
Effective Business Presentations (NetEffect
Series) (Neteffect Series)
by Judy Jones Tisdale |