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"Most new jobs won’t come from our biggest employers. They will come from our smallest. We’ve got to do everything we can to make entrepreneurial dreams a reality."
Ross Perot


          Presentation With Pizazz

You are good at what you do. The set of leadership and management skills that you have developed over the years has gained you a position of authority and respect in your organization. But, does your primary skill set include the ability to make confident, powerful, effective presentations that will inspire influential customers and critical decision makers to trust you and/or your organization with major contracts and projects? You see, as an executive, you are now more than a planner, more than a manager; you must also now assume a public relations and presentations role in representing your organization in a variety of situations. Our outstanding training workshop, The Executive Presenter, was designed with people like you in mind.

How to overcome your fear of public speaking

Q: My business is such that I'm required to make presentations, either one-on-one or to small groups. I usually have someone else do these presentations for me, but as my business grows, it's getting more difficult to find someone who has the time. Plus, by now, I should be doing my own presentations, but I still haven't gotten over my fears or nervousness. Am I in the wrong business, or is there some way to learn how to do what seems to come naturally to everyone else?

A: In reality, terrific presentations don't come naturally to most people. There has even been a published report that claims more people say they're afraid of public speaking than say they're afraid of death. But I promise you, after nearly 25 years of training people to make presentations and giving hundreds of presentations to groups large and small, I haven't known one person to die from speaking in front of a group. In fact, it can be lots of fun, and it's a vital part of building many types of businesses, including yours.

The three factors that make or break a presentation are content, structure and presentation style. The best way to conquer your trepidation is to polish up on all three.

Start by writing a complete script or detailed outline of the content of your talk, making sure to create a benefit-oriented presentation that contains valuable information. Consider what your audience is hoping to gain from your talk, and center your message on how your prospects will benefit from accepting your proposal. The structure of your presentation should flow logically from beginning to end, without digressions or omissions. Try to anticipate the questions you'll receive, and structure your script to allow for audience interaction.Next, memorize and rehearse your presentation.

The best way to polish your presentation style and eliminate any bad habits is to use a video camera to tape your rehearsals, then watch the tapes critically, looking for signs of nervousness or stiffness. For example, grinning, grimacing and repeating a single word or gesture, such as shifting from one foot to the other or saying "um" over and over again; speaking excessively slowly or quietly; speaking in a monotone voice; or staring at the floor all convey nervousness to your audience.Once you spot your problem areas, practice your talk until you're comfortable that you've overcome them. Watching the videotape of your newly polished presentation style should give you the confidence to begin making presentations on your own.

Kim T. Gordon

 


"Presentations - Leave Your Audience with a Lasting Impression"

Presentations Skills Quote:
Keep your fears to yourself, but share your inspiration with others.
Rosalynn Carter

Suggested Reading:

Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz
by Diane Diresta

Presenting to Win: The Art of Telling Your Story
by Jerry Weissman

101 Ways to Captivate a Business Audience
by Sue Gaulke

The Presentation of Self in Everyday Life
by ERVING GOFFMAN

Effective Presentation Skills : A Practical Guide for Better Speaking
by Steve Mandel

Presentations Plus: David Peoples' Proven Techniques, Revised Edition
by David A. Peoples

The 45 Second Presentation That Will Change Your Life
by Don Failla, Joe Hardwick

Presentations in Everyday Life: Strategies for Effective Speaking
by John A. Daly, Isa N. Engleberg

The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoid
by Michael Alley

Making Presentations (Essential Managers)
by Tim Hindle

Scientific Papers and Presentations
by Martha Davis

Effective Business Presentations (NetEffect Series) (Neteffect Series)
by Judy Jones Tisdale

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